Sunday, 18 September 2011

Developing Personas

As there are two main users for our Haptic Ball product, we have developed two personas to help explore all needs and user specific needs. These are the personas developed to show the need and make the product more relatable. 


User 1: Billy, 5



Just about to start his first day of school
Active and healthy
Loves playing with handheld toys
Enjoys team sports, has not made friends at his new school yet
Very close to parents
Only child
Quite anxious about leaving mothers side for school


User 2: Zoe, 32
Married to Mike, 36
Recently returned to work after caring for Billy as a baby
Works as a full time Legal secretary
Enjoys being a mother
Enjoys playing social sport and family outings
Worries about her son constantly
Wants him to be happy

Reflection:
These personas reflect a very common situation in society today. While the parent is understands what is best for her child, it is just the initial separation that causes upset for both parties. These persona's are based on real life people (my sister-in-law and her son) and their perception of the situation that are yet to face. Zoe, (my sister-in-law) feels anxious when discussing the idea that she will not know of her son's state or wellbeing for up to 8 hours at a time. She knows of his whereabouts, however, she will miss having a constant companion by her side. This discussion helped to indicate the main user needs for the product. She insisted that the product also needs to be subtle and non-disruptive for both users. This will be further explored.


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...Scenario...


Young child’s first day of school
Close relationship to parents, mother in particular
Mother and child have rarely been separated before
Both feel anxious  about being separated
Both would like to be discretely in contact with each other throughout the day

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